Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

If you are a company trying to excel in Search Engine Marketing (SEM), you must choose a PPC company in Kolkata that is at the top of the heap. The issue is that there are several PPC companies

  Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form

  Often, people confuse the words branding and marketing with each other. However, knowing the difference between the two can help you define your business' value proposition and product placement. The end goal of both, as with any